Brand & Campaign Work
Campaign and portrait photography for sport and fashion brands, built for social, retail, and brand campaigns.
Subway ‘SKINS’ Campaign
Brief
Create fashion-led campaign imagery for Subway’s ‘SKINS’ launch, a playful concept featuring Subway-inspired bodysuits and coordinated looks photographed with the polish and attitude of a contemporary fashion campaign.
Approach
I treated the concept seriously from a visual perspective, using clean studio lighting, strong posing and graphic compositions to balance the humour of the garments with a refined editorial finish. Product and brand elements were integrated naturally into the imagery while keeping the models and styling at the centre of the campaign.
Deliverables
Hero campaign imagery, individual and group portraits, product-led compositions and supporting social/PR assets.
Usage
Organic social, web and PR across the UK, Ireland and EMEA.
ALDI Perfume Collection Launch Campaign
Brief
Create launch imagery for ALDI’s new fragrance collection, with a premium visual treatment that elevated the products beyond traditional supermarket advertising.
Approach
I used controlled studio lighting, deep colour and close product-led compositions to give the campaign a more editorial, luxury-fragrance feel while keeping the products immediately recognisable.
Deliverables
Hero campaign imagery, product-focused portraits and supporting social/PR assets.
Usage
Nationwide UK campaign.
Oxford United × Truck Festival Campaign
Brief
Create campaign imagery for Oxford United’s collaboration with Truck Festival, bringing together football, music and the culture surrounding both brands.
Approach
I wanted the images to feel less like a traditional football kit shoot and more like a lifestyle campaign. We photographed the shirt in a music-led environment, using the location, warm practical lighting and a more relaxed editorial approach to connect the football identity with the world of Truck Festival.
Deliverables
A series of campaign and social images combining player-led portraits, wider environmental frames and detail shots of the shirt within the location.
Client
Oxford United FC
Oxford United Milk Cup Anniversary Collection
Brief
Create campaign imagery for Oxford United’s Milk Cup anniversary collection, celebrating an important part of the club’s history through a contemporary visual treatment.
Approach
The shoot was built around strong, character-led portraits that kept the collection at the centre of the imagery. I used controlled studio lighting and a clean, minimal setup to give the campaign a modern editorial feel while still allowing the colours, details and heritage references within the shirts to stand out.
Deliverables
A series of individual player portraits, campaign hero images and supporting social content designed around the anniversary collection.
Client
Oxford United FC
ISSEY MIYAKE Capsule Collection
Brief
Create a fashion-led image series centred around an ISSEY MIYAKE capsule collection, with a strong focus on silhouette, movement and the structure of the garments.
Approach
I kept the visual direction minimal and controlled, using a neutral studio setup to let the clothing, shape and movement lead the images. The posing was deliberately understated, allowing the proportions and construction of each look to become the main visual element.
Deliverables
A series of editorial-style fashion portraits, full-length campaign imagery and supporting detail-focused frames.
Project
ISSEY MIYAKE Capsule Collection
KABUKIMONO Collection
Brief
Create a contemporary fashion image series showcasing the KABUKIMONO collection in a way that felt natural, character-led and wearable.
Approach
I photographed the collection on location, using the surrounding architecture and available light to give the images a more relaxed editorial feel. The focus was on styling, attitude and movement rather than overly posed fashion imagery, allowing the clothing to sit naturally within an everyday environment.
Deliverables
A series of fashion portraits, full-length looks and supporting lifestyle imagery created for the collection.
Project
KABUKIMONO Collection
ASMAU ARDO SS26
Brief
Create a fashion-led image series for the ASMAU ARDO SS26 collection, presenting the new season through strong, contemporary campaign imagery.
Approach
The visual direction focused on clean composition, confident posing and a strong sense of character, allowing the styling and individual garments to remain central to each frame. The aim was to balance a polished commercial finish with a more editorial fashion feel.
Deliverables
A series of campaign portraits, full-length looks and supporting editorial imagery for the SS26 collection.
Client
ASMAU ARDO
VILTROX 85mm f1.4 PRO
Brief
Create a real-world image series showcasing the VILTROX 85mm F1.4 PRO through portrait and fashion photography rather than a purely technical product test.
Approach
I focused on the qualities that matter most in actual use: subject separation, rendering, low-light performance and the overall character of the lens. The imagery was built around strong portraits and controlled fashion-led frames, allowing the lens performance to come through naturally within finished work.
Deliverables
A series of portrait and fashion images, real-world sample photography and supporting social content created around the VILTROX 85mm F1.4 PRO.
Client
VILTROX
