Brand & Campaign Work

Campaign and portrait photography for sport and fashion brands, built for social, retail, and brand campaigns.


ALDI Perfume Collection Launch Campaign

Cinematic campaign visuals for ALDI’s in-house fragrance launch, blending refined portraiture, sculpted lighting and premium commercial storytelling with a bold, modern visual identity.

Campaigns. Jay Soundo — Sport, Fashion & Commercial Photographer


Oxford United Milk Cup Anniversary Collection

Cinematic campaign visuals for Oxford United’s Milk Cup 40th Anniversary capsule, merging club heritage with a refined, modern portrait approach.

Campaigns. Jay Soundo — Sport, Fashion & Commercial Photographer


ISSEY MIYAKE Capsule Collection

Editorial and campaign imagery created around a capsule collection, focused on shape, texture, and modern minimalist styling.

Campaigns. Jay Soundo — Sport, Fashion & Commercial Photographer


KABUKIMONO Collection

Editorial shoot produced during London Fashion Week, capturing the collection through a refined, fashion-led visual approach with strong emphasis on silhouette and atmosphere.

Campaigns. Jay Soundo — Sport, Fashion & Commercial Photographer


ASMAU ARDO SS26

Campaign visuals for the SS26 shoe collection, focused on detail, shape, and a polished contemporary feel aligned with the brand’s direction.

Campaigns. Jay Soundo — Sport, Fashion & Commercial Photographer


VILTROX 85mm f1.4 PRO

Portrait and campaign-led imagery created in collaboration with Viltrox, focused on character, lens rendering, and polished studio-to-location versatility.

Campaigns. Jay Soundo — Sport, Fashion & Commercial Photographer